Appeals to emotion are becoming less commonplace on TV, I think. I think it's time to change that. I think television viewers are at this point saavy enough to recognize an appeal to emotion when they see them on tv, in a commercial or something. That knowledge should be used to make more appeals to emotion, except now they can be guised under the cover of being "ironic". For example, this fake commercial:
http://www.youtube.com/watch?v=yUXAgUoPa3U
It's an appeal to fear that is so over the top that you as the audience cannot help but laugh at how absurd it is. Seriously. What happened to the appeal to emotion? No more menacing images of criminals behind bars or anything. Commercial makers need to bring back appeals to emotions.
Also, I think an overlooked appeal to emotion is the appeal to spite. It's my favorite appeal to emotion because it isn't appealing to something like what you're afraid of or what tugs at your heartstrings like the appeal to fear and pity respectively, but it appeals to people who do things or don't do things specifically because of what other people did or did not do for them. Now that's classy.
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