While it's unlikely that you'll see one of these ads at this point, when I think of internet advertising I think of a video game called Evony. Here's a link to the history of Evony's advertising:
If you notice the progression of the advertisements, the models have less and less clothes on. It almost seems like a parody. The ads start saying things like, "Play discreetly in your browser." The funniest thing about this is that the game itself has little to do with the ads. From what I can remember reading about the game, it was a "sim" type game where you were some sort of overseer of an area and you would build some sort of city with an army or something. While I have no evidence besides the ads, I would wager that, considering the ads have nothing to do with the game, the ads were solely to get people to click on them. While this claim seems to be pretty plausible, the shocking thing is that the ads seemed to have worked. Why else would the company make more of those ads?
Subscribe to:
Post Comments (Atom)
Dude!! I stumbled upon the same link as well using "stumble upon". It's so funny how it started as a serious gaming deal to directly sex. I kind of see it in how something so irrelevant to the main product works. No lie, but around San Jose State, I see people actually playing this game, which makes it questionable in how they started playing lol.. But overall, as what many people in our class agree on, sex sells. Sex is one of the most powerful marketing tool yet to date.
ReplyDelete